Entrepreneurship AAS

Program Description

Students interested in starting their own business can learn the ins and outs of how to get started in the process and how to follow through to be successful through Craven Community College’s Entrepreneurship program. The Entrepreneurship curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth as self-employed business owners.

Coursework includes developing a student’s ability to make informed decisions as future business owners. Courses include entrepreneurial concepts learned in innovation and creativity, business funding, and marketing. Additional coursework includes computers and economics.

Students with an interest in art, creative writing, music or welding may also choose up to 8 hours of elective courses within Craven’s entrepreneurial program to develop those skills. Basic foreign language acquisition is another optional part of the program students may choose to learn to enable them to operate in the global entrepreneurial economy.

Through these skills, students will have a sound education base in entrepreneurship for lifelong learning. Graduates are prepared to be self-employed and open their own businesses.

Craven Community College’s Entrepreneurship Program is accredited by the Accreditation Council of Business Schools and Programs.

Admission Criteria

Admission to this program requires that students be high school graduates or have a recognized equivalency.

Program Learning Outcomes

Graduates of this program will be able to:

  • Develop a business plan for a new venture.
  • Demonstrate creativity and innovation as it relates to new business startup.
  • Describe the steps necessary to secure funding for a new business venture.

Career Opportunities

Entrepreneurship plays a vital role in the growth of the U.S. economy. The list of new business ideas is limitless, but includes:

  • Eating and drinking places
  • Health care services
  • Personnel supply services
  • Computer services
  • Management and public relations services
  • Real estate
  • Amusement and recreation services
  • Lawn and home care services
  • Sustainable opportunities.

Contact Information

Executive Director of Career Programs
252-638-7372

Admissions Office
252-638-7430

Degree Requirements

The following suggested schedule is based on full-time enrollment. Part-Time Students begin with ACA-111, ACC-120, BUS-110. Continue with sequence of required courses. General education courses may be taken at any time. For information about prerequisites and corequisites, please refer to the catalog.

Courses in this program

First Semester

Semester Credit Hours: 14

Course Course Code Credit Hours Link to course details

This course introduces the college's physical, academic, and social environment and promotes the personal development essential for success. Topics include campus facilities and resources; policies, procedures, and programs; study skills; and life management issues such as health, self-esteem, motivation, goal-setting, diversity, and communication. Upon completion, students should be able to function effectively within the college environment to meet their educational objectives.

Lecture Hours: 1  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 1 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces business decision-making using accounting information systems. Emphasis is placed on analyzing, summarizing, reporting, and interpreting financial information. Upon completion, students should be able to prepare financial statements, understand the role of financial information in decision-making and address ethical considerations.

Lecture Hours: 3  Lab Hours: 3  Clinical Hours: 0  Credit Hours: 4 
  • Prerequisites:
    Take ENG-002, Take MAT-003
  • Corequisites:
    None

This course provides a survey of the business world. Topics include the basic principles and practices of contemporary business. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces computer concepts including fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, security issues, and use of software applications. Upon completion, students should be able to demonstrate an understanding of the role and function of computers and use the computer to solve problems.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One: DRE-097, ENG-002, BSP-4002, ENG-111
  • Corequisites:
    None

This course introduces the scientific study of human society, culture, and social interactions. Topics include socialization, research methods, diversity and inequality, cooperation and conflict, social change, social institutions, and organizations. Upon completion, students should be able to demonstrate knowledge of sociological concepts as they apply to the interplay among individuals, groups, and societies.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One: DRE-097, ENG-002, BSP-4002, ENG-111
  • Corequisites:
    None

Second Semester

Semester Credit Hours: 17

Course Course Code Credit Hours Link to course details

This course provides an introduction to the principles of entrepreneurship. Topics include self-analysis of entrepreneurship readiness, the role of entrepreneur in economic development, legal problems, organizational structure, sources of financing, budgeting, and cash flow. Upon completion, students should have an understanding of the entrepreneurial process and issues faced by entrepreneurs.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces the student to the legal and ethical framework of business. Contracts, negotiable instruments, the law of sales, torts, crimes, constitutional law, the Uniform Commercial Code, and the court systems are examined. Upon completion, the student should be able to identify legal and ethical issues that arise in business decisions and the laws that apply to them.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a study of developing and enhancing individual and organizational creativity and innovation. Topics include that innovation needs to be applied to products, services, and processes to increase competitive advantages and add value to businesses. Upon completion, students should be able to apply innovation and creativity principles in the work place.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course covers the techniques to correctly research and define the target market to increase sales for start up businesses or to expand current businesses. Topics include how to target market and meet customers' needs with a limited budget in the early stages of the life of a start up business. Upon completion, students should be able to demonstrate an understanding of how to correctly target market for a start-up business with limited resources.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

MAJ-001 is a category of major electives and not a specific course name. To select the appropriate credit hours for this individual program, select Major Electives to view available class options.

Lecture Hours: –  Lab Hours: –  Clinical Hours: –  Credit Hours: – 
  • Prerequisites:
    View specific course for prerequisite information
  • Corequisites:
    View specific course for corequisite information

Third Semester

Semester Credit Hours: 9

Course Course Code Credit Hours Link to course details

This course is designed to develop the ability to produce clear writing in a variety of genres and formats using a recursive process. Emphasis includes inquiry, analysis, effective use of rhetorical strategies, thesis development, audience awareness, and revision. Upon completion, students should be able to produce unified, coherent, well-developed essays using standard written English.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One Set:,Set 1: DRE-097,Set 2: ENG-002,Set 3: BSP-4002
  • Corequisites:
    Take ENG-011

ELE-001 is a category of electives and not a specific course. Students must select from the approved Humanities/Fine Arts Electives for General Education courses for AAS Programs listed below as indicated under degree requirements. Lecture, Lab, Clinical, and Credit Hours are determined by the course selected. ART-111, ART-114, ART-115, ENG-231, ENG-232, ENG-241, ENG-242, HUM-110, HUM-115, HUM-211, HUM-212, MUS-110, MUS-112, MUS-113, PHI-215, PHI-240, REL-110

Lecture Hours: –  Lab Hours: –  Clinical Hours: –  Credit Hours: – 
  • Prerequisites:
    View specific course for prerequisite information
  • Corequisites:
    View specific course for corequisite information

This course is designed to engage students in complex and realistic situations involving the mathematical phenomena of quantity, change and relationship, and uncertainty through project- and activity-based assessment.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One Set:,Set 1: DMA-010, DMA-020, DMA-030, and DRE-098,Set 2: DMA-010, DMA-020, DMA-030, and ENG-002,Set 3: DMA-010, DMA-020, DMA-030, and BSP-4002,Set 4: DMA-025, and DRE-098,Set 5: DMA-025, and ENG-002,Set 6: DMA-025, and BSP-4002,Set 7: MAT-003 and DRE-098,Set 8: MAT-003 and ENG-002,Set 9: MAT-003 and BSP-4002,Set 10: BSP-4003 and DRE-098 ,Set 11: BSP-4003 and ENG-002,Set 12: BSP-4003 and BSP-4002
  • Corequisites:
    Take MAT-043

Fourth Semester

Semester Credit Hours: 15

Course Course Code Credit Hours Link to course details

This course, the second in a series of two, is designed to teach professional communication skills. Emphasis is placed on research, listening, critical reading and thinking, analysis, interpretation, and design used in oral and written presentations. Upon completion, students should be able to work individually and collaboratively to produce well-designed business and professional written and oral presentations.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take ENG-111
  • Corequisites:
    None

This course provides a focus on the financial issues and needs confronting entrepreneurs attempting to grow their businesses by attracting startup and growth capital. Topics include sources of funding including angel investors, venture capital, IPO's, private placement, banks, suppliers, buyers, partners, and the government. Upon completion, students should be able to demonstrate an understanding of how to effectively finance a business venture.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take ACC-120
  • Corequisites:
    None

This course introduces economic analysis of individual, business, and industry in the market economy. Topics include the price mechanism, supply and demand, optimizing economic behavior, costs and revenue, market structures, factor markets, income distribution, market failure, and government intervention. Upon completion, students should be able to identify and evaluate consumer and business alternatives in order to efficiently achieve economic objectives.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One Set:, Set 1: DMA-010, DMA-020, and DMA-030, Set 2: MAT-010, Set 3: MAT-021, Set 4: MAT-043, Set 5: MAT-052, Set 6: MAT-071,Set 7: MAT-110, Set 8: MAT-121, Set 9: MAT-143, Set 10: MAT-152,Set 11: MAT-171,Set 11: MAT-003 with P1 Grade, Set 13: BSP-4003 with P1 Grade, Take One:, DRE-097, ENG-002, BSP-4002, ENG-111
  • Corequisites:
    None

MAJ-001 is a category of major electives and not a specific course name. To select the appropriate credit hours for this individual program, select Major Electives to view available class options.

Lecture Hours: –  Lab Hours: –  Clinical Hours: –  Credit Hours: – 
  • Prerequisites:
    View specific course for prerequisite information
  • Corequisites:
    View specific course for corequisite information

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

Fifth Semester

Semester Credit Hours: 12

Course Course Code Credit Hours Link to course details

This course introduces the functions of personnel/human resource management within an organization. Topics include equal opportunity and the legal environment, recruitment and selection, performance appraisal, employee development, compensation planning, and employee relations. Upon completion, students should be able to anticipate and resolve human resource concerns.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course is designed to allow the student to develop a business plan. Topics include the need for a business plan, sections of the plan, writing the plan, and how to find assistance in preparing the plan. Upon completion, students should be able to design and implement a business plan based on sound entrepreneurship principles.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take BUS-139
  • Corequisites:
    None

This course provides instruction and experience in preparation and delivery of speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take One: DRE-097, ENG-002, BSP-4002, ENG-111
  • Corequisites:
    None

This course introduces current and emerging entrepreneurship issues and opportunities. Topics include franchising, import/export, small business taxes, legal structures, negotiations, contract management, and time management. Upon completion, students should be able to apply a variety of analytical and decision-making requirements to start a new business.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

MAJ-001 is a category of major electives and not a specific course name. To select the appropriate credit hours for this individual program, select Major Electives to view available class options.

Lecture Hours: –  Lab Hours: –  Clinical Hours: –  Credit Hours: – 
  • Prerequisites:
    View specific course for prerequisite information
  • Corequisites:
    View specific course for corequisite information

Major Elective

Students must select eight credits from the following options. Contact an advisor for information on work based learning courses.

Course Course Code Credit Hours Link to course details

This course includes a greater emphasis on managerial and cost accounting skills. Emphasis is placed on managerial accounting concepts for external and internal analysis, reporting and decision-making. Upon completion, students should be able to analyze and interpret transactions relating to managerial concepts including product-costing systems.

Lecture Hours: 3  Lab Hours: 3  Clinical Hours: 0  Credit Hours: 4 
  • Prerequisites:
    Take ACC-120
  • Corequisites:
    None

This course introduces the relevant laws governing North Carolina taxes as they apply to business. Topics include sales taxes, income taxes for business entities, payroll taxes, unemployment taxes, and other taxes pertaining to the State of North Carolina. Upon completion, students should be able to maintain a company's records to comply with the laws governing North Carolina business taxes.

Lecture Hours: 1  Lab Hours: 1  Clinical Hours: 0  Credit Hours: 2 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces the principle laws and regulations affecting public and private organizations and their employees or prospective employees. Topics include fair employment practices, EEO, affirmative action, and employee rights and protections. Upon completion, students should be able to evaluate organization policy for compliance and assure that decisions are not contrary to law.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides an overview of business financial management. Emphasis is placed on financial statement analysis, time value of money, management of cash flow, risk and return, and sources of financing. Upon completion, students should be able to interpret and apply the principles of financial management.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take ACC-120
  • Corequisites:
    None

This course introduces contemporary and controversial ethical issues that face the business community. Topics include moral reasoning, moral dilemmas, law and morality, equity, justice and fairness, ethical standards, and moral development. Upon completion, students should be able to demonstrate an understanding of their moral responsibilities and obligations as members of the workforce and society.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces basic spreadsheet design and development. Topics include writing formulas, using functions, enhancing spreadsheets, creating charts, and printing. Upon completion, students should be able to design and print basic spreadsheets and charts.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take CIS-110 OR OST-137
  • Corequisites:
    None

This course introduces database design and creation using a DBMS product. Emphasis is placed on data dictionaries, normalization, data integrity, data modeling, and creation of simple tables, queries, reports, and forms. Upon completion, students should be able to design and implement normalized database structures by creating simple database tables, queries, reports, and forms.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take CIS 110 or CTI 110
  • Corequisites:
    None

This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is places on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.

Lecture Hours: 3  Lab Hours: 0  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Lecture Hours: 3  Lab Hours: 3  Clinical Hours: 0  Credit Hours: 4 
  • Prerequisites:
    None
  • Corequisites:
    None

This course introduces intermediate to advanced web design techniques. Topics include customer expectations, advanced markup language, multimedia technologies, usability and accessibility practices, and techniques for the evaluation of web design. Upon completion, students should be able to employ advanced design techniques to create high impact and highly functional web sites.

Lecture Hours: 2  Lab Hours: 2  Clinical Hours: 0  Credit Hours: 3 
  • Prerequisites:
    Take CTI-110
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 10  Credit Hours: 1 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 20  Credit Hours: 2 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 30  Credit Hours: 3 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 10  Credit Hours: 1 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 20  Credit Hours: 2 
  • Prerequisites:
    None
  • Corequisites:
    None

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Lecture Hours: 0  Lab Hours: 0  Clinical Hours: 10  Credit Hours: 1 
  • Prerequisites:
    None
  • Corequisites:
    None