Craven Community College’s Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions and processes and an understanding of business organizations in today’s global economy.
Coursework in the program includes business concepts such as accounting, business law, economics, management and marketing. The application of the core concepts is further developed through the study of computer applications, communication, and team building. Students have an opportunity to strengthen interpersonal and conceptual skills such as motivation, performance appraisal, decision making and problem solving. Students may complete the program online, as well as in traditional face-to-face formats.
Through these skills, students will have a sound business education base for lifelong learning. The Business Administration curriculum prepares graduates to begin their careers as management trainees and first line supervisors as well as for higher level management positions in either profit or nonprofit organizations.
Admission to this program requires that students be high school graduates or have a recognized equivalency.
Program Learning Outcomes
Graduates of the Business Administration programs will be able to:
- Demonstrate a fundamental understanding of the American free enterprise system
- Recognize and employ strategic management for a business operation
- Utilize marketing and/or financial management principles to support an organization
- (For A25120A) Work within a team to develop a plan to integrate all of a firm’s resources to achieve business goals
- (For A25120B) Create a plan of quality and productivity for a process.
Graduates may find employment in various areas of industry and business, including:
- management trainee
- business owner/entrepreneur
- financial insurance planning and sales
- human resource specialist
Executive Director of Career Programs
Courses in this program
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This course provides a survey of the business world. Topics include the basic principles and practices of contemporary business. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects.
This course introduces the student to the legal and ethical framework of business. Contracts, negotiable instruments, the law of sales, torts, crimes, constitutional law, the Uniform Commercial Code, and the court systems are examined. Upon completion, the student should be able to identify legal and ethical issues that arise in business decisions and the laws that apply to them.
This course is designed to be an overview of the major functions of management. Emphasis is placed on planning, organizing, controlling, directing, and communicating. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management.
This course introduces computer concepts including fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, security issues, and use of software applications. Upon completion, students should be able to demonstrate an understanding of the role and function of computers and use the computer to solve problems.
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.